Wednesday, July 23, 2008

( MIDTERM ) Blog Post # 1 Question....

Research 1 company that makes use of E-commerce. Describe the nature of this company in 1-2 paragraphs.Identify then, how does this company use e-commerce to achieve strategic advantage. Describe the benefits derived from this strategy.
EASTMAN KODAK COMPANY:

Kodak's plans to enter the printer market will put it in competition with entrenched consumer electronics firms including Hewlett-Packard (HPQ: Research, Estimates), Canon (CAJ: Research, Estimates), Seiko's Epson, Lexmark (LXK: Research, Estimates), and computer vendor Dell (DELL: Research, Estimates), which recently started selling relabeled printers manufactured by others.
At the same time, Kodak will not make any more significant investments in traditional consumer film, though it will make private-label film to sell under non-Kodak brand names internationally, the spokeswoman said, confirming a report in the Wall Street Journal.
I think they are smart to get out of film. It will slowly be relegated to a small niche industry, and the move shows good judgement and foresight on the part of Kodak. Many companies would have just denied that the industry was changing and ended up going out of business, so I like this part of Kodak's decision. However, the printer business is highly competitive. It is not the industry I would choose to be in. It has good growth potential, but also has some of the fiercest competitors in the world.

Kodak's benefits:

As an employee of Eastman Kodak Company, your compensation is more than a paycheck--you receive a competitive benefits package designed to meet the needs of today's diverse workforce.
Kodak provides competitive pay and benefits. The company's flexible benefits program enables you to tailor certain benefits to the particular needs of you and your family, including a domestic partner.
In addition to vacation and holiday time, you'll get health care, dental, life insurance, short- and long-term disability, vacation buy, performance-based profit sharing, 401(k) savings plan, retirement programs, long-term care, and more.
You'll find fitness centers, employee stores, discount programs, sports programming, clubs, classes, tuition assistance, as well as work/life programs such as adoption assistance, child care resource and referral services, and health and wellness programs.
Count on a minimum of 40 hours of training and development every year, based on business and individual needs, that can include on-the-job training, seminars, and classroom studies.
Kodak has been consistently rated one of the 100 best companies for working mothers.


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